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End Hunger Connecticut! (EHC!) is excited to announce the arrival of Liliana Serrano, an Encore Program Fellow as part of the University of Connecticut (UConn) School of Public Policy. She brings her strategic marketer and fundraising expertise to our organization over an 8 week period. Get to know Liliana in our rapid-fire Q&A session:

I am a strategic marketer and fundraising expert who is enthusiastic, high-energy, and creative. As a marketer, consultant, and business owner, I have had the opportunity to work in various fields and on projects in both the public and private sectors. Some notable experiences included the participation of my home country at the Climate Change Convention COP15, contributing to the development of the Marketing Strategy for the Yasmin ITT initiative, and creating multiple strategies and marketing campaigns to promote Ecuadorian Tourism.

Since I moved to the USA seven years ago and established my own marketing company, I have been actively involved in supporting my community through various volunteer initiatives. I have also served on different Boards of Directors, currently holding the position of Vice President at the South Windsor Chamber of Commerce. Additionally, I am coproducing the documentary “Invisibles No More” in collaboration with Dr. Saud Anwar and Hartford Bags of Love.

I hope to learn more about the great work that EHC! does to support our communities in the fight against food insecurity and to share my experiences in creating a [strategy] that can assist the efforts of this amazing team of professionals.

Why EHC! ?

In past years I had the opportunity to be part of the South Windsor Hunger Action Team (HAT), and through them, I learned about the food insecurity issues in our state. Also, as a Latina, it’s disheartening to see that our Latino community is one of the ones at higher risk of experiencing food insecurity. I fully share and support the EHC! mission and their hard work.

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About us: End Hunger CT! works statewide to eliminate hunger and promote healthy nutrition through outreach, public education, and advocacy. EHC! offers SNAP assistance, nutrition program promotion, doubles SNAP at farmers’ markets, and more to help CT residents in need. To learn more about our services, click here.

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Have any questions? Contact our Communications Coordinator, Kimberly Nguyen, at [email protected].

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